Seasonal Herbal Ebook Series

DIGITAL \ TYPOGRAPHY \ EDITORIAL

CLIENT \ Herbal Academy of New England
MANAGING EDITORS \ Amber Meyers, Hannah Bowler
ILLUSTRATIONS AND PHOTOS \ Emay Allendinger, Herbal Academy Photography Team

The Cold and Flu Season ebook was a free download conceived as part of the Herbal Academy's back-to-school promotional campaign. I designed a layout that combined Herbal Academy’s photo and illustrative imagery. This combination had not been used in their previous ebooks, so I was challenged to create something new and fresh while adhering to brand guidelines.

The popularity of the first ebook inspired the marketing department to put out a series of 4 seasonal ebooks, each offering valuable information while promoting and linking to the Herbal Academy's course offerings.